Orbit Cleaning VA Training Guide

Cold Call Coaching Script & Best Practices for Food Production Specialists

Prepared by XP Plus Inc. Solutions

🎯 Who We Are & Our Mission

Orbit Cleaning is NOT a general commercial cleaner. We are specialists in food production and manufacturing hygiene & sanitation. Our ideal clients are food factories, meat processing plants, bakeries, poultry/fish processing, salad/pasta manufacturers, butchers/abattoirs — large-scale industrial food production sites that must pass strict audits and inspections.

✓

Ideal Clients (Target These)

  • Food factories
  • Meat processing plants
  • Bakeries (industrial)
  • Poultry/fish processing
  • Salad/pasta manufacturers
  • Butchers/abattoirs
  • Dairy production
  • Ready-to-eat facilities
✕

NOT Our Clients (Disqualify)

  • Cafes & restaurants
  • Takeaways
  • Small retail food shops
  • Offices
  • Retail stores
  • Homes & schools
💬

Key Phrases to Use

Specialist HACCP Accredited Compliance-ready Audit-ready Food safety standards Tailored programs Prevent cross-contamination Emergency call-outs Trusted partner
🚫

Words to Avoid

Commercial cleaning Office cleaning End-of-lease Domestic Restaurant/cafe cleaning "We clean anything"
📞

Cold Call Script Structure (7 Steps)

1

Opening

Get attention & permission. Introduce yourself, ask if they have 30-45 seconds.

2

Quick Qualifier

Confirm they're in food manufacturing/processing. If not, politely disqualify.

3

Value Hook

Share common pain points: audit findings, cross-contamination risks, last-minute scrambles.

4

Credibility

Mention HACCP & ISO 9001 accreditation, Australia-wide coverage, guaranteed results.

5

Transition

Ask for a 10-15 min chat, site walk-through, or offer to send relevant info.

6

Handle Objections

Prepared responses for "We have a cleaner", "Too busy", "Send me info".

7

Wrap Up

Confirm next action, thank them, end on a positive note.

🛡️

Objection Handling Quick Reference

"We already have a cleaner"
→ "Many of our clients did too. What we bring is specialist food-safety knowledge and consistent audit-readiness that general cleaners can miss. Would it hurt to compare?"
"Too busy right now"
→ "Completely understand — food production never stops. When's a quieter time? Early mornings, end of shift? Or would email info work better?"
"Send me info"
→ "Happy to. May I ask one quick question so I send the most relevant details: what type of food production do you handle?"
⭐

Pro Tips for Success

😊
Smile while speaking
Energy shows through your voice
📝
Take notes
Pains, current provider, decision-maker
📊
Log every call
Qualified yes/no, next action, follow-up
🔄
3-5 touches per prospect
Call → Email → LinkedIn → Call
👍
End positively
Disqualifies can refer others later
🎯
Practice 10+ times
Role-play before live calls